You can see that there was a massive spike in popularity for “fidget spinner” in May 2017.īut since then, interest has dropped off massively-it’s now almost nothing. Here’s a comparison of both terms in Google Trends. Given that the Keyword Difficulty (KD) for both of these keywords is similar, it would much more sense to create content around the term “fidget spinner,” right? You don’t want to waste time creating content for falling topics.įor example, according to Ahrefs’ Keywords Explorer, the term “fidget spinner” has an average monthly search volume of 900K+.īut the term “yoyo” only averages 47K searches per month. If you’re trying to pinpoint a good topic for your next content piece, don’t write a single word until you’ve checked said topic with Google Trends. AVOID “keyword unicorns” by checking for data-skewing popularity spikes For example, you could start a link building campaign in October-this will likely result in a small rankings boost in time for the peak search period.Ģ. It would make sense to start prioritizing the optimization of such pages a couple of months before the peak occurs (i.e., 2-3 months before December, if you’re in Australia). Start optimizing existing relevant pages before the peak(s): Let’s say you already have a “wet season preparation guide” or perhaps even an ecommerce page selling umbrellas.After all, this is when your potential customers are most likely to be searching for such information. Create relevant content to coincide with the peak: For example, if you live in Australia and sell umbrellas, it may make sense to put together a “wet season preparation guide” and publish it in December.You can then put this data to use in two ways: So if your business is season-dependent, you can quickly estimate its peaks and bottoms by analyzing the relevant search queries in Google Trends. These are the months when the rainy season begins in these countries, and people realize they don’t want to get wet. You can see that the query “umbrella” is the most popular in the US in June while in Australia the peak falls in December. You probably realize that search volumes for some keywords are affected by seasonality.įor example, take a look at the Google Trends data for the keyword “umbrella” in the US. Identify seasonal trends, then create (and promote) content at the RIGHT time! Now let me show you how you can (and should) use Google Trends in your online marketing activities and during keyword research in particular. This is despite the fact that Keywords Explorer shows the search volume trend, whereas Google Trends shows the “popularity” trend (as outlined above). But in most cases, it does.įor example, if you take the keyword “Star Wars,” you’ll notice that the same spike (December 2015) appears in Google Trends and Ahrefs Keywords Explorer. Now you see that popularity used in Google Trends does not always correlate with query’s search volume.
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